STOP 1
What is Bo?
Bo is an interactive map, a discovery guide, and a growing collection of flavours, stories, and places that deserve to be seen and tasted.
In Bo, you can find:
Forgotten traditions and contemporary curiosity.
Small producers and big emotions.
Rural landscapes and cultural identity.
Each experience on Bo is a chance to slow down, explore, and reconnect through food
STOP 2
Why we created Bo
Because so much value remains invisible.
Across Europe, there are countless producers who work with care, passion and deep respect for tradition — yet their work goes unnoticed, unvisited, and sometimes forgotten. We created Bo to change that.
We believe that discovering local food should be easy, joyful and meaningful.
That you should be able to trace your cheese to a family in the Alps, your olive oil to a grove in Andalusia, and your wine to a hillside in Crete.
Bo is our way of making the rural visible again — and of putting flavour, people and place back on the map.
STOP 3
Who makes Bo possible
We’re a small, passionate team brought together by a love for food, territory, and meaningful technology.
Co-Founder & CEO
Victor is the CEO of Bo. He is in charge of the daily operations of the project and coordinates the team that makes Bo possible.
After an extensive experience in the European Parliament, where he worked for Catalan Members of the European Parliament (MEPs) for seven years, Victor decided to start up a new endeavour.
Head of Product & Technology
Meritxell is Bo’s Head of Product & Technology, overseeing the development of the product, data strategies and R&D of the project.
She is a crafted data architect with extensive experience in ICT top companies.
Chief Creative Officer
Sergi is Bo’s Chief Creative Officer, overseeing design, user experience (UX) and marketing.
He is a crafted designer and has set up Bo’s design standards.
STOP 4
About Hello Bo SL
Bo is brought to you by Hello Bo 2025 SL, a registered company based in Catalonia (Spain).
Hello Bo 2025 SL is committed to fostering connections between local producers and consumers across the EU, enhancing accessibility and visibility of geographical indications (GIs).
Welcome to Bo!
Contact Us
contact@hellobo.eu
+32 493 36 54 23
*Bo’s trademark is registered at the EU Intellectual Property Office (EUIPO).