For GIs
We promote EU Geographical Indications and protect food origin certifications across Europe.
HOW?
Digital tools for European food quality schemes
From PDO wines to PGI cheeses and TSG specialties, Bo helps European food quality schemes gain visibility, reach new audiences and connect with consumers who value origin and authenticity.
SHOWCASE PRODUCTS
Promote GI Products
Highlight PDO, PGI and TSG products with clear origin and quality labels, reaching audiences who value authentic European food.
CONNECT WITH VISITORS
Reach new consumers
Engage travellers and food lovers by linking GI products to authentic stories, experiences and the regions that make them unique.
ACCESS VALUABLE DATA
Impact and engagement
Get insights on how GI products are discovered and experienced, with reports that help strengthen promotion and strategy across Europe.
EU QUALITY SCHEMES
We support all kind of GIs
Work with Bo as a digital partner to increase recognition of PDO, PGI and TSG labels and ensure the future of Europe’s food heritage.
WHY?
Why join Bo as a GI
An easy way to promote Geographical Indications, showcase European food quality schemes, and connect with consumers who value origin.
Promote Geographical Indications across Europe.
Showcase PDO, PGI and TSG products online.
Reach consumers who value origin and authenticity.
Gain visibility with a digital map of EU food labels.
Access data and insights to guide promotion strategies.
Strengthen European food quality schemes for the future.
See what Bo means through the voice of a real producer
Every local producer has a story. In this short video, meet someone who joined Bo — not just to sell products, but to share a way of life.
Supporting Geographical Indications across Europe
At Bo, we believe that Geographical Indications are more than labels, they are guardians of heritage, quality and authenticity. Our platform helps PDO, PGI and TSG products gain visibility, connect with consumers, and strengthen their role in Europe’s food culture.
Promote EU food origin certifications
From PDO wines in Italy to PGI cheeses in France and TSG specialties across the Balkans, Bo offers a digital space where certified products can be discovered and celebrated. We make European food quality schemes more visible, accessible and engaging for visitors.
A digital map of European food quality schemes
Bo creates an interactive map of EU food labels, powered by data and storytelling. This allows institutions, producers and visitors to explore GIs by country, product category and certification, making it easier than ever to understand and promote origin.
With Bo, Geographical Indications gain a stronger presence in the digital landscape. By connecting products, producers and regions, we ensure that Europe’s food heritage continues to inspire future generations.
FAQs for local producers
Joining Bo is completely free. You can create your profile, showcase your products and appear on the map at no cost. The first 10 bookings you receive through the platform are commission-free, so you can try it without risk.
After that, a small 5% commission applies to each confirmed booking or sale generated through Bo. This model ensures that you only pay when you actually benefit from the platform.
Yes. On your profile you can present your products with images, descriptions and stories. Instead of managing complex logistics, Bo allows you to link to your own online shop or to trusted marketplaces where the sale is completed.
This way you keep control of pricing and delivery, while Bo helps drive visibility and generate additional traffic to your products.
Yes. On your profile you can present your products with images, descriptions and stories. Instead of managing complex logistics, Bo allows you to link to your own online shop or to trusted marketplaces where the sale is completed.
This way you keep control of pricing and delivery, while Bo helps drive visibility and generate additional traffic to your products.
Bo is designed to amplify the voice of local producers. Apart from visibility through the platform, you receive regular impact reports that show how many people discover your profile and interact with your content. Producers can also benefit from digital promotion opportunities such as featured listings, thematic routes or seasonal campaigns.
In short, Bo gives you the digital tools to compete in a market that increasingly values authenticity.
Absolutely. Bo is inclusive and open to all producers, not just those with PDO or PGI labels. Many small-scale farmers and artisans without official certification have strong stories and excellent products that deserve to be discovered.
By joining Bo, you can stand alongside recognised Geographical Indications, while still keeping your independence and identity.